Build
Custom software, websites & applications.
Web & app development, platform migrations, app rescue, and the database & infrastructure work underneath. Readable over clever, file-based when it can be.
- Web & app development: Next.js, React, Webflow, Framer, native mobile
- Platform migrations: WordPress → Webflow; legacy → modern
- App rescue: taking over failed or stalled projects
- Database & infrastructure: PostgreSQL, Supabase, Fly.io
Run
Managed technology & operational infrastructure.
Hosting, deployment, platform configuration: handled. Clients never have to manage their own deployment tools or App Store submissions.
- Apple Developer + App Store management
- Hosting, CI/CD, domain configuration
- CRM & business systems: Zoho, RealPage, Salesforce, Virtuous
- Ongoing support: quietly, in the background
Grow
Marketing operations & performance stewardship.
Disciplined marketing ops for lean teams. Stewardship of attention, weekly monitoring, honest reporting, no vanity metrics.
- Paid social (Meta): weekly monitoring, monthly reviews
- Email marketing: campaigns & list management
- Performance audits & reporting
- Stewardship of attention for lean teams
Teach
AI workflow consulting & training.
Teams with Claude subscriptions and inconsistent results need architecture, not more prompting tips. We set up the folder systems, context files, and Claude Code workflows that make AI outputs reliable and specific — without custom software or an engineering team.
- Workshops: half-day or full-day team training
- Workflow builds: folder architecture & CLAUDE.md for your context
- Implementation sprints: full adoption across a team or department
- No custom software. No engineering team required.